Penton Media’s Technology Media Group Goes All-Digital

Headshot of Publishing Executive Staff

(Press Release) FORT COLLINS, CO (February 24, 2012)—Penton Media’s Technology Media Group announced that, in response to audience and marketer demand, it is transforming all of its brands to all-digital beginning in May 2012.

“We conducted research amongst our audience and advertisers and found that they were really looking for an enhanced digital experience and were becoming less reliant on print magazines,” said Peg Miller, Penton technology market leader. “Remember that these are largely people who are IT professionals and developers and work in a digital environment. We listened to them, and are building very new and robust products that meet their needs.

“Market demand and audience engagement have increased for digital editions – we had double-digit gains in digital edition subscriptions in the past year,” she continued. “We’re finding that our audience prefers to learn about technology through multiple channels – whether it be printed words, videos, audio, screencasts and in-person events.”

Penton Technology Media Group brands include: Windows IT Pro, Paul Thurrott’s Windows SuperSite, SQL Server Pro, DevPro, System iNetwork, Power IT Pro, SharePoint Pro, DevConnections & WinConnections conferences, MSPmentor, Talkin’ Cloud and The VAR Guy.

About Penton Media, Inc.

As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. The Company is headquartered in New York City with approximately 1,100 employees across key locations throughout the world including New York; Cleveland; Chicago; Overland Park, Kansas; Boulder, Colorado; Fort Collins, Colorado; and Hong Kong. Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.


Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.
Publish date: February 27, 2012 https://dev.adweek.com/media/penton-media-s-technology-media-group-goes-all-digital/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}