Publishers, How Is Your Morale These Days?

Headshot of Bob Sacks

In October, Campaign US released its annual advertising industry survey, which indicated that ad industry morale had dropped 36% from 2015. I was stunned by that revelation. Of all the parts of the media industry, it is the ad agencies that are doing by far the best in terms of revenue.

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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