Your pitch isn’t over when you leave. Any salesperson worth their salt knows this, but what are you doing to keep your prospect inspired? What are you doing to make sure they remember the way they felt when you were in the room? The best salespeople don’t just send a thank you note (although that’s good too), they systematically follow-up with a series of communication using a variety of media to re-inspire the prospect. For example, FedEx a slick printed narrative of your pitch designed to be used by the people you presented to along with a handwritten thank you note. After your next sales call, get creative with your follow-up communication: keep me inspired!
To learn more ways to rethink how you sell media, check out Reboot: Radically Transforming Media Sales on November 16th in New York City. In an immersive sales workshop Chief Media Alchemist Andrew Davis will challenge media salespeople to flip the script of their sales pitch. Use this special discount code REBOOT2015 to take $100 off registration or the group discount code REBOOT2015CO for $125 off registration.
Check out more Reboot Sales Tips:
Reboot Sales Tip #1: Stop creating presentations. Start crafting a pitch. (There’s a big difference.)
Reboot Sales Tip #2: Cut 70% of your presentation.
Reboot Sales Tip #3: Build anticipation for your pitch meeting
Reboot Sales Tip #4: Stop scheduling 1-hour pitch meetings. Schedule 30-minute meetings & only use 20.
Reboot Sales Tip #5: Consume your prospects content. All of it. Before you pitch anything.
Reboot Sales Tip #6: Remove all the slides about you and your organization before the pitch.
Reboot Sales Tip #7: Make assumptions. Assume you know exactly what your client is trying to do — and sell more.
Reboot Sales Tip #8: No excuses.
Reboot Sales Tip #9: Pitch with unbridled enthusiasm.