4 Key Criteria for Selecting a Business Intelligence Solution

Once a media company has decided to get started with business intelligence (BI), they must choose a vendor. There are many vendors that offer solutions in this space, but for most, SaaS (software-as-a-service) tools like Domo, Tableau, Grow, iDashboards, Birst, Qlik, Looker, and Microsoft Power BI offer great functionality without the need for lengthy and costly integration into a publisher’s existing systems.

David Renard has 20+ years of international strategy, product management, marketing, analytics and consulting experience with a focus on digital and media/publishing. He has built startups in the media and tech space (Stare, Netcirculation, Mediaideas, The Loadown) and advised both multinationals (e.g. Gartner, Reliance Games, Random House, Conde Nast) and start-ups (e.g. Surface Media, V Magazine, Complex, 7Park Data) on corporate strategy, performance analytics and business intelligence, pricing, digital/social marketing and audience development.