With A Strong Brand, A Magazine Can Be Anything

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Headshot of Bob Sacks

As we all know, the magazine industry is transforming from a print-focused concept to a broader, more media-diverse, “branded” approach to content distribution. In the new approach there are many extensions of the branded experience that lead to revenue success, and in many cases better, broader, and more stable empires than in the past. Active Interest Media (AIM) is a perfect example of brand extensions and off-the-page thinking.

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.