Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech

Too often, we treat “marketing technology” as a synonym for “digital marketing.” But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads that change color at the push of a button, inserts that collect solar power to charge a cell phone, a car ad that actually checks your pulse while making it race … It’s all possible, in the new world of high-tech, interactive print marketing.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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