As a 28-year production veteran, you could say that Lisa Earlywine, vice president of production for Bonnier Corp., has found her niche. Beginning with a production position at The Blood-Horse in Lexington, Ky., Earlywine has spent her entire career in the niche consumer magazine market.
From The Blood-Horse, she moved on to Winter Park, Fla.-based World Publications, which published four titles at the time and now is part of Bonnier Corp., which publishes 50 titles.
“Starting off at a smaller publisher required me to wear a lot of different hats and be hands-on in many areas,” says Earlywine. “This gave me a better understanding of the various aspects of getting a magazine off to the printer and into the readers’ hands … .”
Earlywine currently manages a staff of 50 in production, advertising design services and in-house prepress, and is responsible for schedules, and print and paper purchasing. She also has a hand in addressing environmental issues as a Magazine Publishers of America Environmental Committee member and head of Bonnier’s “Green Team.”
After almost three decades in publishing, Earlywine’s passion for magazines is still going strong. “… It is still great to see a new edition [of one of our magazines] arrive on my desk …,” she says. “Having a digital magazine edition is an essential option for readers on the go, but I will always prefer a comfy chair and the thrill of leafing through a brand-new magazine.”
Here, she talks with Publishing Executive about her biggest challenges and shares her best tips for managing a hefty production workload.
We have absorbed a lot of new projects [and] acquisitions into existing production staff in order to increase our efficiency. … Our goal is that everyone [in production] should be using the same workflow tools and systems, so if we move a magazine to a different production manager, the workflow should be very similar. This also makes it easier when coverage is needed for vacations and maternity leaves.
We are reviewing all of the various manufacturing costs in minute detail for each title as we look for savings that will not impact [the magazine’s] overall quality. With 50 titles, what may seem like a small amount [of savings] can add up quickly.
One of our print-purchasing managers created a new print model … for 2009 budgets that we used on 11 titles. Our print models have manufacturing contract pricing, paper expense, freight and postage calculators, along with any projected cost increases for the year. We insert pages, print run and select press platform to generate manufacturing, freight and postage expense used for budgets. Once the budget is final, we generate a report of the most efficient press platforms to schedule at our printers and paper orders based on those press platforms.