The Other Side of Fragmentation

WoodWing

Most talk of fragmentation concerns the negative. Fragmentation of audiences, content, distribution, sourcing—the great partition of media, which got underway in the 1970s and picked up steam with the rise of the Internet, has undermined many a publisher’s business plan and led to the decimation of once-mighty companies like Time Inc., Gannett, Readers’ Digest Inc. and the Tribune Company.

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