In a surprise move, The Saturday Evening Post, the iconic magazine which traces its roots to Benjamin Franklin’s Pennsylvania Gazette, has announced its return to Philadelphia after 42 years in Indianapolis.
The magazine’s Philadelphia office will be the base of operations for editorial director and associate publisher Steve Slon, a managing editor, a reporter and Web editors. Business operations will remain in Indianapolis.
“The Post is moving back because Philadelphia is our historic home,” Slon said. “It feels right. The move also places us closer to New York City, the publishing center of the universe, and its talent pool.”
The Saturday Evening Post began life in 1728 as the Pennsylvania Gazette, which under the leadership of Benjamin Franklin in Philadelphia became the most successful newspaper in the colonies. The name was changed to The Saturday Evening Post in 1821. The magazine became part of Cyrus H.K. Curtis’ publishing empire in 1897 and by the 1920s had a circulation of 5 million. Hard times came in the 1960s and, after bankruptcy, the magazine was re-introduced as a quarterly owned by the SerVass family. Operations were moved to Indianapolis in 1970.
Slon said the move is planned for the second quarter of 2013, between May and June.
Fiction Contest Winner Announced
The move to Philly will cap off a big year for the Post, which this week also announced the winner of its first annual Great American Fiction Contest. Lucy Jane Bledsoe of Berkeley, Calif. took top honors for her story, “Wolf,” about wolf trackers in and around Yellowstone National Park.
The contest, sponsored by the nonprofit Saturday Evening Post Society, aims to promote new American fiction in the spirit of the magazine’s long tradition of supporting and publishing writers, including F. Scott Fitzgerald, Sinclair Lewis, Kurt Vonnegut Jr. and Edgar Allan Poe.
Short stories from the winner and six runners up will be published in a paperback edition, available at ShopThePost.com. A reception honoring the winners and runners-up (co-hosted by Publishing Executive magazine) will beheld at Michael’s in New York Jan. 8.
The magazine also recently unveiled a major redesign, with a new logo, typeface and sections in the magazine designed to appeal to a contemporary audience.