Time Inc.’s ‘All You’ Raises Rate Base to 1.5 Million with the January 2012 Issue

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(Press Release) New York, NY ― ALL YOU magazine, published by the Time Inc. Lifestyle Group, and sold on newsstands at Walmart stores nationwide and by subscription, today announced that it will raise its rate base to 1.5 million with the January 2012 issue. The announcement was made by Suzanne Quint, publisher of ALL YOU magazine.

As Americans seek ways to save money in a turbulent economy, punctuated by rising food and gas prices this year, consumer demand for ALL YOU continues to grow. This demand, coupled with strong reader engagement, are two key factors contributing to the brand’s growth. ALL YOU raised rate base in January 2011 from 1.050 million to 1.225 million, and delivered an 8.4% bonus in the first half of the year, according ABC FAS-FAX 1H11.* The brand’s rate base increased again in July to its current 1.3 million.

“From day one, the mission at ALL YOU was to deliver savings and great value to women across America,” said Quint. “Our strong circulation and growth story has been driven by the deep relevance our brand has with our consumers. They’re excited to see themselves in our pages and they feel great about making smart choices for their families that help them ‘live well for less.’ ”

ALL YOU is the third-fastest growing magazine in terms of unit sales from 1H11 vs. 1H10.* Paid subscriptions are up 29%.

In addition to its 12 issues, ALL YOU will publish three special interest publications (SIPs) this year: “Health and Fitness” (January), “Holiday Entertaining” (December) and new this year, its first-ever “Smart Shopping Guide,” on sale September 16th. 

Similarly, ALLYOU.com has achieved tremendous growth. In July 2011, ALLYOU.com had approximately 1.7 million uniques and 15 million page views, a 133% jump in uniques and 45% jump in page views YOY.** The brand recently topped 185,000 Facebook fans who are equally engaged with the brand.

The ALL YOU brand, geared to the value-driven woman, helps women enjoy life for less. Launched in 2004, ALL YOU includes fashion ideas for every body type, diet and fitness advice that fits a busy lifestyle, practical beauty ideas, economical, easy-to-prepare recipes and importantly, everything, filtered through the lens of value. ALL YOU was named to ADWEEK’s Hotlist for magazines 10 Under $50-$60 million for four consecutive years and ranked #3 on Advertising Age’s A-List in 2010. ALLYOU.com is a one-stop savings destination delivering money-saving tips, exclusive high-value coupons, daily free samples, discount offers and local grocery deals.

Media Contacts: Jennifer Zawadzinski, (212) 522-9046, jennifer_zawadzinski@timeinc.com 
Debra Richman, (212) 522-6856, debra_richman@timeinc.com

* ABC FAS-FAX 1H11, **Omniture

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Publish date: September 2, 2011 https://dev.adweek.com/media/time-inc-all-you-rate-base-15-million-january-2012-issue/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT