Time Inc. Teams Up With Audience Analytics Provider Parse.ly

screen-shot-2017-07-14-at-1-45-12-pm(NEW YORK, NY, July 14, 2017) – Today, Time Inc. (NYSE: TIME) announced it is teaming up with Parse.ly, a leading provider of audience insights for digital publishers. Time Inc. uses Parse.ly’s data and analytics solution as part of an effort to unite data across its portfolio of brands.

Time Inc. leverages Parse.ly’s audience data and features like Parse.ly’s Network Rollup tool, which allows Time Inc.’s editorial teams to compare multiple brands on one editorial analytics platform.

“Parse.ly’s analytic tools are going to be a significant help in driving cultural change at Time Inc., as we work to leverage the combined digital reach of our powerful brands,” said Alan Murray, Chief Content Officer at Time Inc. “Unifying insights across all of our brands allows us to understand, act on and monetize the content our audience engages with most.”

Access to audience data is transforming the way media companies organize and compete, and editors can view audience metrics — like growth, engagement and loyalty — at both a brand and network level, while business leaders at the company can base decisions off of the same data.

“Through integrated data across brands and intuitive insights within the Parse.ly dashboard, we’re helping Time Inc. remodel the way that it understands its audience,” said Sachin Kamdar, CEO at Parse.ly. “We are surfacing the most valuable content and audience, regardless of where it lives across all brands, to build a meaningful, data-driven culture. We couldn’t be more excited about teaming up with Time Inc.”

People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living are some of the brands that will now have access to Parse.ly’s dashboard as a result of this integration. For more information on Parse.ly, please visit http://www.parse.ly/dashboard.

About Parse.ly

Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. Our clients, who include some of the largest media companies in the world, harness their content’s potential through our real-time and historical analytics dashboard, API, and data pipeline.

For more information please visit: http://parsely.com/

About Time Inc.

Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company’s influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.
Publish date: July 14, 2017 https://dev.adweek.com/media/time-inc-teams-audience-analytics-provider-parse-ly/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT