Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game

Users talk about advertisers who are in and out, while brands prep games within the game

Tweets about NFL games were up 27% this season, with impressions rising 63%, ChrisGorgio/iStock

Ryan Oliver, senior director of brand strategy team Twitter Next, shared some thoughts with Adweek on trends the social network is seeing in the runup to Super Bowl LV. David Cohen is editor of Adweek's Social Pro Daily.