Publishers can learn a thing or two from how Bisnow Media, a B2B publisher covering the commercial real estate industry, runs its events. With over 200 events hosted each year, and growing, the keys to Bisnow’s success are simplicity and scale. In the following video Bisnow COO Francesco De Camilli explains how the publisher streamlined its event format, staff training, and technology in order to drive the most value from each event and scale its business.
The below video is excerpted from a recent Publishing Executive webinar “Driving Event Revenue: Content & Digital Strategies That Work.” Watch the complete webinar for free here.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.