Innovation is taking over the publishing industry, and big names such as Forbes are at the helm of the change. Over at BtoB Media Business, President and CEO Mike Perlis discusses how Forbes has stayed current in the publishing world for nearly 100 years. By approaching each day as a “startup” company, the leading authority in business media is able to apply innovation to everyday publishing. The symbiotic relationship that exists between print and digital publishing can make or break a publication – and Forbes thrives on that synergy.
Publish date: June 26, 2013 https://dev.adweek.com/media/vintage-innovation-how-forbes-magazine-has-stayed-ahead-curve/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT