GO!! Viz Media Conquers the World!

WoodWing

Viz Media LLC, the preeminent Japanese comics company in the U.S. market, has found a digital solution to a vexing problem. Jointly owned by a consortium of three Japanese media companies—Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd.—San Francisco-based Viz sought a workflow and distribution solution to the challenge of jointly publishing comics and graphic novels simultaneously the U.S. and Japan. We contacted Kevin Hamric, director of sales and marketing at Viz Media, to discover how this was achieved, what the differences are between publishing markets in the U.S. and Japan, and why manga (Japanese comics) and anime (Japanese cartoons) are poised to break out in new markets and demographics on this side of the Pacific.