Webinar: Social Selling And the Email Connection

Publishing Executive’s sister publication Target Marketing is hosting a free webinar on July 13th that will educate media salespeople on using social media to identify prospects and spark sales conversations.

Sharing content with prospects on social media is an established tactic. Farming leads is smart, but what about hunting?

Today’s top sellers are using email and LinkedIn Inmail to make first contact. But interrupting using digital is tough. Join Jeff Molander — author of “Off the Hook Marketing: How to Make Social Media Sell for You” and the “Making Social Sell” blog — as he shows how to make interrupting potential buyers graceful and effective.

You’ll leave this webinar with:

– An effective, repeatable approach to earning response from prospects

– A better method to search LinkedIn and target “hidden” prospects

– Templates & formulas that spark buyers’ curiosity in your product/service

Come to this session armed with your questions.  You’ll be able to submit them directly to our panelists for a live Q&A session during the hour.

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Publish date: June 27, 2016 https://dev.adweek.com/media/webinar-social-selling-email-connection/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT