What Marketers Expect From Their Social Media Budgets

Social media has been the single-most explosive marketing channel in our budget surveys for many years. Over the past five years or so, the conversation has completely shifted from “Is social media advertising worthwhile?” to “How can we funnel more into these targeted ad channels?”

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.