Part and parcel of the transformation many publishing companies are undergoing in an effort to become multifaceted media companies is the need to alter their revenue composition. To this end, publishers have launched new products around marketing services, subscription, video, podcasts and more.
At the Publishing Executive Live Evolution Summit on September 29th, attendees will hear how Wired, The New Republic, and Foreign Affairs have developed new and innovative revenue streams.
No doubt, providing content marketing services is a growing piece of the pie for many publishers. Just as one example, last week Digiday reported that two-thrids of Wired’s revenue is from digital and that branded content is the reason why.
At the Evolution Summit, our panelists will explore how they’re growing revenue, what new product launches have been most successful, and how they’re growing and monetizing audience in unique ways. Speakers will include Kim Kelleher, Publisher & Chief Revenue Officer, Partner, Media & Entertainment, Optimity Advisors
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.