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Mediaweek


Teaser image for an article by Andrew Blustein

How Ad Tech Is Recovering After a Rocky Summer

Ad Tech & Mar Tech

How ad tech is paying its bills again in 2020.

Teaser image for an article by Ronan Shields

The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

Unified ID 2.0 will be made available to publishers through the SaaS company’s Authenticated Identity Infrastructure.

Teaser image for an article by Sara Jerde

Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

Magazine

A turbulent year has challenged the industry.

Teaser image for an article by Erik Oster

Why Clients Are Rethinking Their Agency Partnerships Right Now

Mediaweek

Delays earlier in the year and the pandemic have prompted reassessment of agency-client relationships.

Teaser image for an article by Kelsey Sutton

Disney Puts Streaming Center Stage in Major Restructure

Mediaweek

Kareem Daniels will helm a new media and entertainment distribution group, which includes ad sales oversight.

Teaser image for an article by Ko Im

Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok

Adweek Podcasts

How Ocean Spray timed its response to the viral Dreams TikTok.

Teaser image for an article by Jason Lynch

Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

Linda Yaccarino has been promoted to chairman of global advertising and partnerships at NBCUniversal.

Teaser image for an article by Kelsey Sutton

HBO Max’s Secret to Viral TikToks: Letting Their Interns Run the Account

Mediaweek

Five college students have been running the HBO Max’s TikTok account since July.

Teaser image for an article by Henry Ong

How Disney—and Others—Could Reimagine Bundles for the Future

Adapting to Crisis

Disney could take another look at packaging its offerings a la Amazon.

Teaser image for an article by Patrick Kulp

Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

Adapting to Crisis

The workplace chat app has shifted its focus from “working from home” to “working from wherever.”

Teaser image for an article by Ronan Shields

Key Takeaways From Congress’ Digital Competition Report

Mediaweek

As U.S. antitrust watchdogs find Amazon, Apple, Facebook and Google anticompetitive, does this mean a Big Tech breakup is imminent?

Teaser image for an article by Kelsey Sutton

Disney’s Soul Will Debut on Disney+ Instead of in Movie Theaters

Mediaweek

Another Disney movie that had been scheduled for a theatrical release, Soul, is instead moving to the company’s streaming service, Disney+.

Teaser image for an article by Steph Beran Sanderson

Aidy Bryant Reminds Us of the (Political) Power of Jingles

Mediaweek

Aidy Bryant takes jingle requests to fundraise.

Teaser image for an article by Jess Zafarris

5 Tweets From the 2020 Presidential Candidates That Drove the Most Engagement

Mediaweek

Trump and Biden’s Twitter activity tells us what messaging the public engages with most.

Teaser image for an article by Jason Lynch

Jean-Paul Colaco Named WarnerMedia Ad Sales Chief After 15-Month Search

Mediaweek

The WarnerMedia ad sales chief role, which has been vacant for more than a year, has finally been filled. Jean-Paul “JP” Colaco has been hired for the new role, WarnerMedia said today.

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