This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.
This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl
GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.
It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up?
Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021.
4 Ways AI Will Make You a Better Marketer in 2021
Getting to your customer in the right moment is essential. Brands fight for a customer’s attention. AI helps deliver a message to the subscriber on the right channel, at the [...]
You Need a Rapid-Response Team for the New Era of Fast Advertising
Fast advertising is here to stay.
Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
Bizzabo’s new study also finds 50% of registrants convert to attendees.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
A pandemic-fueled ecommerce spike is accelerating the trend.
3 Important Search Trends to Look Out For in 2021
There probably won't be game-changing disruptions in search this year.
Yes! The Madam Vice President Is ‘My’ Madam Vice President
I am proud that I can say “Madam Vice President” to the first Southeast Asian-American, the first African-American and the first female vice president in U.S. history. I am energized [...]
How to Impact Diversity When All Brands Are at Stake
The questions we must about about DEI in 2021.
4 Health Innovations From CES 2021 Influenced by the Pandemic
The conference goes virtual for the first time in its history due to Covid-19.
Marketing Platform Klaviyo Now Offers PrestaShop Integration
Merchants can automate personalized messaging to customers using data from the ecommerce hub.
How Investing Makes for a Better Marketer
How investing can make you a better performance marketer.
Why Data Presentation Needs to Be Digestible and Insightful
Data presentation is all about cutting down the noise.
And Here We Are, at the End of 2020
This year will forever be remembered as a year of loss—the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done [...]
Marketers Hoping for Change at the USPS Are in for a Nail-Biter
If the Senate confirms a Trump nominee, the USPS board will remain Republican.