Welcome Inc. CEO Roberto Ortiz at Outlook 2021. Adweek

This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

The Big Game

GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.


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It’s the Era of ‘The Great Reinvention.’ How Do We Keep Up?

Performance Marketing

Former Publicis executive Rishad Tobaccowala on staying ahead in an ever-changing world at Outlook 2021.

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4 Ways AI Will Make You a Better Marketer in 2021

Performance Marketing

Getting to your customer in the right moment is essential. Brands fight for a customer’s attention. AI helps deliver a message to the subscriber on the right channel, at the [...]

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You Need a Rapid-Response Team for the New Era of Fast Advertising

Performance Marketing

Fast advertising is here to stay.

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Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Performance Marketing

Bizzabo’s new study also finds 50% of registrants convert to attendees.

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Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

Performance Marketing

A pandemic-fueled ecommerce spike is accelerating the trend.

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3 Important Search Trends to Look Out For in 2021

Performance Marketing

There probably won't be game-changing disruptions in search this year.

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Yes! The Madam Vice President Is ‘My’ Madam Vice President

Voice

I am proud that I can say “Madam Vice President” to the first Southeast Asian-American, the first African-American and the first female vice president in U.S. history. I am energized [...]

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How to Impact Diversity When All Brands Are at Stake

Voice

The questions we must about about DEI in 2021.

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4 Health Innovations From CES 2021 Influenced by the Pandemic

CES

The conference goes virtual for the first time in its history due to Covid-19.

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Marketing Platform Klaviyo Now Offers PrestaShop Integration

Ecommerce

Merchants can automate personalized messaging to customers using data from the ecommerce hub.

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How Investing Makes for a Better Marketer

Performance Marketing

How investing can make you a better performance marketer.

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Why Data Presentation Needs to Be Digestible and Insightful

Performance Marketing

Data presentation is all about cutting down the noise.

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And Here We Are, at the End of 2020

Performance Marketing

This year will forever be remembered as a year of loss—the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done [...]

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Marketers Hoping for Change at the USPS Are in for a Nail-Biter

2021 Outlook

If the Senate confirms a Trump nominee, the USPS board will remain Republican.

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What Can 2020 Teach Us About the Future?

Think About This

Time will tell what will change and what will remain the same.