10 Converting Headlines

Sometimes headline writing can be like Mad Libs — just fill in the blanks and create a winner. Only in marketing, the results will make companies money, rather than just making readers laugh at the zany results.

That’s what the “10 Fill-In-The-Blank Headlines That Convert” post by Jacob McMillen in Friday’s version of The Daily Egg claims, anyway.

“There’s an art to headline writing,” he writes. “Just kidding. There’s an art to poor headline writing that doesn’t convert. When it comes to getting clickthroughs, it’s really as simple as following the same formulas that have worked for centuries.”

Here are the headlines he suggests marketers use to collect crazy amounts of currency:

1. How to [Accomplish Something] In [Short Amount of Time]

2. How to [Receive Benefit] Without [Undesired Expenditure]

3. Combine No. 1 and No. 2: How to [Accomplish/Benefit] In [Short Time Period] Without [Expenditure]

4. The Unbelievably Easy Way to [Accomplish Something]

5. The Guaranteed Method for Avoiding [Common Mistake]

6. 10 Things [Something Interesting] Says About You

7. 10 Little-Known Ways to [Accomplish Something]

8. How to [Accomplish Something] Like [Famous Example]

9. The Scientifically Proven Formula For [Accomplishing Something]

10. Is [Something Most People Do] Causing [Something Bad]?

What other fill-in-the-blank ideas should marketers use? Some of these headlines, such as No. 4, seem to contradict this Target Marketing story from April 2015: “Clickbait Subject Lines Don’t Work.” Are these fill-in-the-blank headlines clickbait?

Please respond in the comments section below.

Heather Fletcher is senior content editor with Target Marketing.
Publish date: June 8, 2015 https://dev.adweek.com/performance-marketing/10-converting-headlines/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT