10 Good Reasons to Conduct an Eye Tracking Study

The first time you heard about it, eye tracking probably sounded more like science fiction than fact. The idea that you could literally see your Web site through the eyes of a typical visitor — where their eyes go first, next and for how long — sounded too good to be true. After all, if you really knew that, you could easily place your most important messages where they’d best be seen and acted on.