2 Outlooks for Healthcare Marketing in 2018


One of the biggest changes Target Marketing saw in healthcare marketing during 2017 was the move to the cloud, which we predict will only continue. Here are a few more insights into 2018 from industry insiders.
Yesterday, Sanjeev Agrawal wrote in Managed Healthcare Executive that there are five major changes happening in the industry, overall — not just in marketing. On Dec. 19, Remedy Health Media President Jim Curtis told Target Marketing there are three outlooks specific to how consumers get their information and, as a result, seek out healthcare marketers. But one thing’s definite. Agrawal, the president and CMO of healthcare predictive analytics firm LeanTaaS, sums it up:

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.
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