One of the biggest changes Target Marketing saw in healthcare marketing during 2017 was the move to the cloud, which we predict will only continue. Here are a few more insights into 2018 from industry insiders.
Yesterday, Sanjeev Agrawal wrote in Managed Healthcare Executive that there are five major changes happening in the industry, overall — not just in marketing. On Dec. 19, Remedy Health Media President Jim Curtis told Target Marketing there are three outlooks specific to how consumers get their information and, as a result, seek out healthcare marketers. But one thing’s definite. Agrawal, the president and CMO of healthcare predictive analytics firm LeanTaaS, sums it up: