2016: A Pretty Good Year for Marketers

I know 2016 has a bad reputation on social media, but I think overall it’s been a good year for marketing. We have more measurable, targeted channels than ever before, more tools to help use them and more data to refine how we use them.

Turning of the calendar from 2016 to 2017We’ve never been able to have this close to a one-to-one conversation with customers and prospects at the one-to-millions scale before. It’s exactly what marketers have wanted since John Wanamaker.

It’s also worth mentioning that all those capabilities have created a boom time for marketing careers. Millions of LinkedIn users have the word “marketing” in their titles. And as marketing departments have become more clearly responsible for revenue and the success of the sales team, companies have become more excited to hire them and fund our ambitious tech needs.

A lot of this issue of Target Marketing talks about our favorite things of 2016. But my most favorite thing is how promising 2017 looks.

And I’m thankful for that. And I’m thankful for you, dear reader, for letting us come with you on the ride.

I hope you had a great 2016, and an even better 2017.

What as your favorite thing of 2016? Let me know by email or Twitter.

And if you disagree and this 2016 can’t shuffle off it’s December cliff fast enough, let me know that too!

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.