2018 FIFA World Cup Russia: 383 Million Facebook Users Generate 2.3 Billion Interactions

There were more than 115 billion impressions of tweets related to the tournament

Neymar was the most-mentioned player on Twitter during the tournament Twitter

2018 FIFA World Cup Russia is in the books, and Facebook saw more than 2.3 billion related interactions from 383 million people during the monthlong tournament, while there were more than 115 billion impressions of tweets (views on Twitter) during the same time period.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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