3 Reasons Banks Market on Twitter Most in Social

Tweeting bankers may feel counterintuitive — it’s a short space for content in a profession known for verbosity. But it’s true — bankers prefer Twitter to the other social channels for marketing efforts, finds a recent study.
As Tanaya Macheel wrote yesterday on Tearsheet about L2’s research:

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.