Friendly Prospects


Social prospecting is still young in marketing years. Finding the best way to reach qualified prospects requires trial-and-error testing. The basic rules are similar to other direct marketing methods: Give people a reason to connect and get as much access to communicate with them as you can. Instead of accumulating likes, follows and pluses that do little to grow your business, use the platforms to capture email addresses so you can connect with customers and prospects on a one-to-one basis. Here’s what marketers can do: