3 Tips to Avoid E-Commerce Failure

What would you do if I told you that nearly half of the visitors to your website can’t find what they’re looking for and subsequently head to your competitor with their business? In a recent study we found exactly that: e-commerce sites surveyed had an alarming 45 percent task failure rate. It’s a frightening number — one that would hopefully launch you into an immediate website redesign with a strong focus on usability so that you can start turning website visitors into customers.


Join Adweek for Commerce Week, a live virtual summit on Nov. 9-12, to explore the rapid transformation of the commerce landscape, and what's next. Register now.

{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}