What would you do if I told you that nearly half of the visitors to your website can’t find what they’re looking for and subsequently head to your competitor with their business? In a recent study we found exactly that: e-commerce sites surveyed had an alarming 45 percent task failure rate. It’s a frightening number — one that would hopefully launch you into an immediate website redesign with a strong focus on usability so that you can start turning website visitors into customers.
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