Video is expected to account for 79 percent of all internet traffic by 2018, and businesses are expected to spend nearly $13 billion on video marketing over the next three years. The good news is this is money well spent. Video marketing works, and a recent survey we conducted at Animoto confirms it.
We found four times as many consumers would rather watch a video about a product than read about it, but that’s not all. One in four consumers actually lose interest in companies if they aren’t using video. How can businesses best use video? We found that out too. Here are three ways you can start incorporating video into your marketing strategy to drive sales:
Eighty-four percent of consumers told us they’ve “Liked” a company video in their Facebook News Feed, and nearly half have shared a company video on their own profile. Consumers are ready to engage with brands on social media, and video is one of the best ways to foster this engagement.
Why video over photos or text? A recent study from Socialbakers (see chart below) found that videos are the best medium for fostering engagement: videos posted on company Facebook pages see an increase in organic reach of 135 percent, on average, over photos.
Share updates about new products and promotions as well as fun behind-the-scenes clips via your social channels and you’ll not only foster engagement, but you’ll also ensure that your customers don’t forget about you. Even if they weren’t thinking about making a purchase, seeing a video from your business in their News Feed may entice them to visit your site to see what’s new.