3M Shows It Can Stick Around With Direct Mail

Lots of companies have a signature product, maybe even a few, but how many use direct mail as well as this one does to demonstrate an extension that keeps that product line fresh?

Seeing may be believing, but providing a free sample, either live or via a coupon, can go a long way in proving the value of a new product.

Publish date: June 1, 2016 https://dev.adweek.com/performance-marketing/3m-stick-direct-mail/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT