4 Principles of GDPR for Brands to Keep in Mind

It isn't such a bad thing, especially for consumer-facing companies

With brands that are consumer-centric, GDPR isn't such a bad thing. Getty Images

GDPR gets a bad rap, but companies who are customer-first have nothing to fear.

@jacquesvan Jacques van Niekerk is the global CEO of Wunderman Thompson Data.
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