4 SMB Tips for Gaining Email Opt-ins

Email symbolMany times, small- to mid-size business marketers spend more time getting visitors to their sites than optimizing the pesky details like the email opt-in boxes, writes Lindsey Anderson.

Anderson owns Idaho Falls, Idaho-based Web design firm Web Impakt and the blog One-Click Lindsey, where she posted four tips marketers can use to improve their email address opt-in boxes.

She also posted this clip on YouTube on Thursday.

For the written version, check out Anderson’s tips here:

  • Have a Headline. This should explain why to provide an email address. What’s their pain point?
  • Picture of the Offer. “You are probably not sending these website visitors something tangible, but you want them to feel like you are,” she says. “Design a nice report cover so they feel like what they are receiving is real.”
  • Information Boxes. Ask for visitors’ names and email addresses, if that’s all that’s necessary. No more.
  • Call to Action. “Your big red, ‘click here’ button should have a nice call to action,” Anderson says. “Use some excellent words that will make the user jump into action like, ‘Download Now.’ ”

Do marketers agree?

Please respond in the comments section below.

Heather Fletcher is senior content editor with Target Marketing.
Publish date: September 14, 2015 https://dev.adweek.com/performance-marketing/4-smb-tips-gaining-email-opt-ins/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT