4 Steps for Influencing Merchandising Events’ Success

Opinion: With a little bit of coordination, those social plans can have more impact

When influencer video is watched, your lift in conversion will double Sladic/iStock

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case for both traditional brick and mortar and ecommerce.

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