4 Tips to Improve Online Sales Based on the 2008 Holiday Season

It’s April and spring is here — finally. While there’s sunnier weather outside, online it’s a much different story. Retailers are still feeling the shocks of an underperforming holiday season, and the economy has improved little. But while the last holiday shopping season didn’t bode well for most, it did provide important information about consumer behavior in a down economy, and it’s behavior you can’t afford to ignore.