4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

With so much uncertainty, there can be little room for error

a large red figure opening a building and looking into it with a microscope
Each state is going to need to enforce its own unique privacy laws. Getty Images

Europe set the bar with GDPR. Washington, California, New York, Nevada and Maine are each on the road to regulating the use of consumer data as well—at least within their own jurisdictions.

Ray Kingman has been at Semcasting, Inc. since its inception, leading the company in the development and commercialization of its automated targeting and data offerings.