4 Ways to Make Your Sales Copy More Effective

Experienced direct response writers know every word counts and there are tricks for maximizing a single word’s impact on the reader. Writers (and approvers) of catalog copy, email subject lines, blog and Twitter posts know how to keep it short, sweet and compelling by using these tips and techniques.

Takeaway Tip No. 4: Avoid using words like those in the first column and replace with the ones in the second:

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. Reach her at (913) 341-1211.

Publish date: February 16, 2012 https://dev.adweek.com/performance-marketing/4-ways-make-your-sales-copy-more-effective-copywriters-marketers/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT