4 Ways Marketers Can Achieve Personalization at Scale

Opinion: Rethinking the customer journey and the role data plays in driving brand effectiveness

There’s a long list of buzzwords to describe smarter, more targeted marketing hanibaram/iStock

As the customer journey continues to evolve, brands and marketers have to constantly question their assumptions to fully understand how to deliver value in the moment—based on where customers are and what they’re doing in the moment.