4A’s Issues Guidance to Deal With Surge in Patent Troll Cases

Excessive number of cases is disrupting agency-client relations

Two years ago, advertising agencies and their clients had barely heard of patent trolls, let alone worry who should pay the costs associated with patent assertion cases. But the sudden surge in patent troll cases is now beginning to strain the contractual relationship between agency and advertiser, leading the 4A's on Monday to release guidance to its agency members on how the problem should be handled in contracts with their clients.