eStrategies – 5 Need-to-Knows for Successful Social Media Marketing

Social media has taken off so quickly this year that, hopefully, by now you’ve set up social profiles on the appropriate networks to reach clients and prospects, and your brand profiles are showing up in natural search results.

But what about paid search? Many of the most popular social networks, such as YouTube and Facebook, offer paid ads. But do people look at these ads when they’re on the sites?

That’s what my firm set to find out with a recent social media eye-tracking study. It revealed five things you need to know to be successful with social media.

Take at least two things from this study: People interact with paid search results on social networks. And synergy is essential — it increases brand familiarity, which is vital for generating sales online and offline.

Lisa Wehr is CEO and founder of Oneupweb, a Traverse City, Mich.-based digital marketing agency. Reach her at

Publish date: October 1, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT