This year, new trends have emerged out of the ruins of the recession. Frugality is in style, and consumers go online to discuss and review products, online ratings and hunt for bargains. Consumer behavior has reinvented the marketplace — and brands need to take a different approach to effectively reach their audiences. This holiday season, the new marketplace is online … and it’s social.
There can’t be enough emphasis on integration. People are more likely to click on paid promotional ads or display ads of marketers they recognize, such as those they’ve encountered through social media. Integration can and will help reinforce your brand and increase ROI. So use pay per click, search engine optimization and offline marketing to support your social media efforts and help increase both online and offline sales.