By now, we’ve all heard the “email marketing isn’t dead” speech and, hopefully, we’ve grown tired of it. Of course email marketing isn’t dead. It’s affordable, it’s personal and it’s been proven, many times over, to have a significant ROI.
If you’ll notice, I didn’t say it was easy. Becoming an overnight success in email marketing isn’t realistic, but practicing commitment and endurance to establish an engaged audience is. Once you’ve made the decision to use email marketing to promote and grow your business, and you’ve signed up for an email marketing service, there are some things you can do (in a week or less) to ensure success.
With a freebie, autoresponder (tested and approved) and sign-up form in place, you’ll be on the right track to starting a successful email marketing program. The only thing left to do is to start growing your audience. Friends and family are great candidates when you’re just starting out. It’ll give you a confidence boost to see your subscriber numbers growing, and it’s a great way to solicit early feedback about your content.