5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing program — all while spending less. Here are five tips for extending your online advertising dollars in a fickle financial climate:

Remnant advertising prices went down about 50 percent during the 2008 economic turmoil. It’s worth checking to see if there are bargains that reward companies for advertising under more stringent budgets. In fact, down periods in the economy might very well be the best time to advertise online. You could pay less to get traffic, there’s less competition and for retail products consumers are more likely to shop online.

How has the economic turmoil of the last few years affected your online advertising spend? Have your own tips? Share them in the comments below.

Robert McDaniel is vice president of products for PV Media Group, a digital marketing holding company. Robert can be reached at robert.mcdaniel@pvmediagroup.com.