5 Ways Marketers Can Maximize Their Super Bowl Game Plan With Social Advertising

Playbook should include aggressive bidding, vertical video, post-game push

Super Bowl TV viewers discuss the action on mobile and engage with social video content. Photo Illustration: Dianna McDougall; Source: Minnesota Super Bowl Host Committee

With linear TV audiences more fragmented than ever, the Super Bowl is one of the last remaining TV events that still draws large audiences at scale. Last year’s showdown between the New England Patriots and Atlanta Falcons not only corralled 111.3 million television viewers, but it was also the most talked-about television program on social media ever, with over 48 million people joining the Super Bowl conversation on Twitter and Facebook.

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