5 Ways to Optimize Your Online Surveys

A good online survey functions like a GPS for your business. A simple yet thoughtfully assembled online survey gathers important feedback — e.g., market information and customer “coordinates” — that keeps your business on track and moving in the right direction.

Online surveys can and should be issued through as many customer and prospect touchpoints as possible. This way, you can ensure that your surveys collect the most comprehensive and useful feedback for your business.

Below are five methods you can use to promote your online survey to optimize results:

. Social media is here to stay and shouldn’t be ignored as an effective method to extend the reach of your online survey. As a result, send your survey to your fan base on Facebook or followers on Twitter, and invite them to participate. They’re obviously interested in your brand, so let them know you’re interested in them by asking what they think.

Mary Crogan is the senior business and marketing manager for online survey at Constant Contact, a Waltham, Mass.-based provider of email marketing and online survey tools. Reach Mary at mcrogan@constantcontact.com.