Many businesses have a great opportunity to boost Mother’s Day sales via email marketing. If your business is one of the millions that offer beauty products, apparel, flowers or other things that moms would enjoy, you’re in luck! Hallmark doesn’t have to be the only company that does great business on Mother’s Day.
Many people have trouble figuring out what to give moms on their day. This means your audience of prospects and customers would most likely enjoy some creative purchase ideas that are easy to choose from. Your customers may also have forgotten about a gift, so your email will be a valuable reminder to them. Here are five tips to using email to capitalize on Mother’s Day spending:
This will catch last-minute shoppers at the right moment. Make sure your delivery processing time is accounted for in your email so recipients can still bank on getting their gifts to their moms on time. If they can pick gifts up, let them know they’ll be ready when they arrive.
While these are ideas specific to Mother’s Day, remember that Father’s Day is just around the corner. Most of these ideas will work well for other special dates, too. Good luck, and don’t forget about your own mom in the rush to get your marketing done. Happy Mother’s Day!
Wendy Lowe is director of product marketing for Campaigner, an Ottawa-based email marketing solutions provider. Campaigner is part of a software as a service business communications offered by Protus. Reach Wendy at firstname.lastname@example.org.