5 Web Marketing Tips to Gain Opt-ins

wwwBuying or renting lists and buying lookalike audiences can be great options for marketers who are trying to find new customers, but gaining organic opt-ins may literally be priceless.

That’s the gist of the Nov. 19 LinkedIn Pulse post from John Foley, CEO/CMO of interlinkONE and Grow Socially. In “10 Ways to Interact with Your Audience Online,” he writes:

  • Create a contest, create a poll, record a video, organize testimonial interviews, write a blog and host a Twitter chat, Foley says.

What else can marketers do to gain organic opt-ins?

Please respond in the comments section.

Heather Fletcher is senior content editor with Target Marketing.
Publish date: November 30, 2015 https://dev.adweek.com/performance-marketing/5-web-marketing-tips-gain-opt-ins/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT