6 Benefits of Integrating Email Marketing and CRM

Structure is essential to business. Without it, chaos would reign. Your people and resources are neatly segmented into departments, divisions or groups with specific roles and objectives. This order allows each component of your organization an area of expertise, a focus that enables an efficient and logical workflow. In order to achieve larger goals, however, companies must bridge organizational silos to share information and expertise, not only between people, groups and departments, but between data and systems as well.