Customer satisfaction surveys are a great way to gain perspective on what you’re doing well and what you could improve upon. Once you become aware of these things, you can take the necessary steps to hold on to your current customers, as well as better understand how to attract new ones.
As markets become increasingly saturated, it has become more and more important to keep the customers you already have. The claim that it costs five to eight times more to obtain new customers than to hold on to current ones is holding true. This is where customer satisfaction surveys come into play. In order to gain perspective from a customer satisfaction survey, it needs to be structured well. Here are eight secrets to asking the right questions.