Social media marketing didn’t create customer-centricity for brands, but it did revolutionize it. This morning, a post on Marketing-Interactive.com elaborated on how social media is changing marketing.
“As these platforms continue to grow rapidly, they become important pieces of the online architecture and experience that reshape the way brands engage with their consumers,” writes post author Inti Tam.
- “Anytime your business is mentioned anywhere on the Web, you will hear about it instantly, showing social media has flipped the interaction between consumers and brands,” Tam writes.
How else has social media marketing revolutionized marketing?
Please respond in the comments section below.