Super Bowl LII Proves the Dawn of TV’s Next Golden Age, Not Its Death

Opinion: Take a step back from the channel-focused approach and optimize around audiences

More than 100 million viewers tuned in to Super Bowl LII Aksonov/iStock

The Super Bowl has always been the “Big Game” not just for sports fans, but for the entire marketing industry. Many viewers watch the game solely for the ads, and marketers look to each year’s event as a barometer for the health of TV advertising.

@4CInsights Aaron Goldman is chief marketing officer at 4C.